Action Triggers

Action Triggers is your store's automation engine: when something happens, if your conditions match, then run a sequence of steps. You build rules visually — no code — in the Action Triggers builder.

How a rule works

Every rule reads as WHEN → IF → THEN:

• WHEN (trigger) — the event that starts the rule: a new order, an order marked paid or delivered, a booking created or cancelled, a new customer, an inbound chat keyword, or a scheduled / time-based event.
• IF (conditions) — optional filters so the rule only runs when it should (e.g. order total over ₹500, a first-time customer, a specific product, collection or tag). Combine several with AND / OR.
• THEN (steps) — an ordered list of actions to run, with an optional OTHERWISE branch for when the conditions don't match.

What a step can do

• Send a WhatsApp message, an approved template, or a Flow.
• Change an order or booking status.
• Add or remove a customer tag.
• Apply or send a coupon.
• Notify your team with a staff alert.
• Call an external webhook (signed with HMAC).
• Wait a set time before the next step, or chain into another rule.

Safe by design

• Per-customer cooldown so the same rule can't spam a customer.
• Loop guard stops rules from triggering each other endlessly.
• Run log — see exactly which rules fired, for whom, and what happened.
• Dry-run test — try a rule against sample data before it goes live.

Examples

• When an order is delivered → wait 1 day → send a review request.
• When a new customer places their first order → add a "new" tag → send a welcome coupon.
• When a booking is cancelled → notify staff → message the customer a rebooking link.

Action Triggers is a paid add-on at ₹499/month. Turn it on from Add-ons, then build your first rule.