Meta Ads (attribution & acquisition)

The Meta Ads add-on connects your advertising to Blurfield. It lives under Settings → Meta → Meta Ads.

Attribution

Add your Meta Pixel and (optionally) a Conversions API token. Blurfield reports server-side Purchase, InitiateCheckout and Lead events when a conversation that began from a Click-to-WhatsApp/Messenger ad converts — so Meta attributes and optimises your spend.

Acquisition

• Ad account — pick the Meta ad account to use.
• Custom Audience — sync your customer list (phones & emails are hashed) for retargeting and lookalikes.
• Lead Ads — Instant-Form submissions land in your shared inbox as customers (tagged as a lead) and can trigger automations.
• Create Click-to-Message ads — build an ad that opens a WhatsApp or Messenger chat. It's created paused, so you review and launch it in Meta Ads Manager (no accidental spend). The campaign list lets you pause/resume.