What Blurfield does

Blurfield turns your Meta channels — WhatsApp, Instagram and Messenger — into a complete storefront for your business, with Facebook Pages and ads on top. Customers browse, order, pay, book and chat inside the apps they already use, while an AI assistant handles the routine work — all powered by your own Meta account.

What you can do

• Sell — a product catalog, cart and checkout right inside WhatsApp.
• Take bookings — appointments, table reservations and room stays.
• Get paid — free UPI, a hosted pay page, or in-chat payments via your gateway.
• Chat — an inbox for WhatsApp, Instagram and Messenger (a separate view per channel), with an AI assistant and human handoff.
• Market — broadcasts, message templates, coupons and Meta ads that click to WhatsApp.
• Automate — "when this happens, do that" action triggers and an AI assistant.
• Understand — analytics on revenue, orders, customers and conversations.

The channels

WhatsApp, Instagram and Messenger are all built in and free — Instagram and Messenger DMs and comments get their own inbox view alongside WhatsApp. Because you connect your own Meta account, the conversation — and the customer relationship — is yours.

How it works — your own WhatsApp

Blurfield is "bring your own WhatsApp": you connect your Meta credentials (a quick one-time setup — see Connect Meta & WhatsApp) and Meta bills you directly for conversations. We never resell numbers or take a cut of your sales.

The AI assistant

An assistant answers FAQs, shares products, helps customers place orders and books appointments — in your tone, either on autopilot or as drafts you approve. See Automating replies.

Who it's for

Restaurants, salons, pharmacies, clinics, grocery, bakeries, ecommerce, gyms, hotels and more. The app adapts its catalog, bookings and wording to your business type.

Plans & add-ons

Every plan includes the core store, AI assistant, UPI payments, analytics and multi-language support (English, Hindi, Tamil). Extra capabilities — broadcasts, coupons, payment gateways, shipping carriers, ads and more — are add-ons you switch on as you grow. Plan sizes are in Reference & limits.

Get going

New here? Follow Getting started to connect WhatsApp and go live in five steps.