Reading your analytics

Analytics shows how your store is performing over a date range.

Controls

• Date range — presets 7D, 30D, 90D, 12M, All, or a custom from/to.
• Status filter — All, New, Paid, Fulfilled, Cancelled, Refunded.
• Compare to previous period — adds a delta % to every metric and a dashed overlay on charts.
• Export CSV — downloads the orders in range.

KPI tiles

• Revenue, Orders, Average order value, Customers, Items sold and Fulfilment rate — each with a trend and a sparkline.

Charts & tables

• Revenue over time and Orders over time — daily bars.
• Status breakdown and Payment split — donuts.
• Top products and Top customers — ranked by revenue.
• Orders in range — the underlying orders table.